So all of the above factors are a must-have. Again, the site should be pleasing in design, easy to use, optimized for mobile devices, fast loading. But there are points that should also be highlighted in the new year.
Expert and credible content The quality of the content of search engines has been emphasized for years. Important factors: truthfulness or reliability (reviews have a big impact); authorship (it is recommended to indicate the author of the content, even for example “verified by specialist Mike 2022/17/01/”); usefulness and relevance; quantity (preference is given to large ones); structure; video (video reviews, video reviews)
Voice search According to data from Comscore specialists from the article «The Future of Voice From Smartphones to Smart Speakers to Smart Homes» in 2021 more than 50% of search queries in the network are made with the help of voice assistants. Of course, mobile search traffic dominates. And here are the recommended websites to optimize for voice search: – Information resources: financial, educational, building, cooking, and other sites; – Service resources: taxi, delivery (specify regions and places of delivery to be displayed in the issuance on local request); – Online stores (convenient product search by filters or categories); – Local business. Restaurants, hotels, beauty salons, tire shops, gyms, etc.
Worldview Any digital product on the Internet becomes part of the impact on the overall worldview. It is already changing because user experience (UX) is singled out as one of the main factors. If your audience includes people with visual, hearing, or musculoskeletal disabilities, check to see if your site is accessible to them. Accessibility features are implemented on websites and applications: – special HTML attributes that make some elements of the site accessible to people with disabilities. For example, pressing a button not only with the mouse but also with the keyboard. For visually impaired users, the screen reader will read text fragments and determine the location and content of buttons, input fields, pictures, and so on. – Alternative image tags will provide the user with information about the content of the pictures, even if he does not see the pictures themselves.